Packaging design is a type of Brand communication.
Time of publication:
2025-02-26
Packaging design is a category of brand communication, and packaging design should have the unique image characteristics of the brand. The layout style of the packaging back design must be able to show the visual characteristics that unify this packaging design with the overall design style.
Packaging design is a category of brand communication, and packaging design should have the unique image characteristics of the brand. The layout style of the packaging back design must be able to show the unified visual characteristics of this packaging design with the overall design style, and it should showcase its unique personality traits. Unique personality traits can stimulate consumer attention and awareness, enhancing the promotional strength of the brand.
The use of graphics, colors, and text in product packaging should be based on the classification positioning of the product, such as the distinction between male and female products. The packaging style for male products predominantly uses low brightness and low purity in color, with hard graphic blocks, and commonly uses fonts like black body and variety body.
The packaging for female products, on the other hand, features bright and vivid tones, with many graceful line graphics, and text choices such as fine black, Song typeface, and fine round. The packaging styles for different industry categories also vary; for example, the packaging for technology products has a calm and simple visual style, unified with the corporate visual identity (VIS); food product packaging has an active style, bright tones, and a strong decorative sense in text and graphics.
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